Recreational Equipment, Inc. (REI)
Recreational Equipment, Inc. (REI) is an American retail and outdoor recreation services corporation organized as a consumers’ cooperative. Founded in 1938 in Seattle, Washington, the company sells camping gear, hiking equipment, and apparel. Alongside stocking major third-party outdoor brands, REI designs and manufactures its own highly regarded line of tents under the REI Co-op label. The in-house tent lineup is versatile, encompassing ultralight backpacking models, rugged 4-season shelters, and spacious multi-room family cabin tents. Renowned for balancing durability, thoughtful design, and affordability, staple product lines include the Half Dome and Base Camp series. REI is widely recognized for its cooperative business model, robust sustainability initiatives, and annual member dividends.